Cross-Sell Based Campaigns
Fixed Deposit Propensity
Campaign
A data-driven campaign using a scoring model to identify and convert high-potential customers into fixed deposit holders through personalised segmentation and multichannel targeting
Safe Deposit Locker Propensity
Campaign for Rural Customers
A campaign that focused on boosting awareness and adoption of locker services across rural India through targeted customer insights and personalised, localised outreach.
Fixed Deposit Cross-Sell
to Senior Citizens
A targeted campaign to revive fixed deposit engagement among senior citizens by using behavioural segmentation, personalised nudges, and multi-channel communication.
Retention Based Campaigns
Dormant Credit Card Activation
Campaign
A structured, phased campaign to activate dormant credit cards using behavioural nudges, incentives, and personalised communication.
Customer Balance Growth
Campaign
A targeted deposit campaign that used behavioural segmentation and goal-based nudges to drive balance increases and cross-sell engagement.
Salary Outflow & Cross-Sell
Campaign
A data-led campaign to identify salary outflows and cross-sell relevant financial products to retain wallet share and boost customer stickiness.
Up-Sell Based Campaigns
Credit Card Upsell & Engagement
Campaign
A targeted campaign to upgrade eligible credit cardholders to premium variants using behavioural analytics and multi-channel outreach to boost usage and revenue.
Credit Limit Enhancement
Campaign
A data-driven campaign to proactively increase credit limits for eligible cardholders, enhancing engagement, loyalty, and spend while maintaining low-risk exposure.
Special Projects
Channel Preference Optimisation
Campaign
A data-driven campaign aligning customer outreach to individual channel preferences, increasing engagement and cutting costs through personalised, survey-led communication.
Campaign Planning and Performance Analytics
(Internship)
As part of an internship, I designed a GDPR-compliant, multi-channel campaign that improved fintech user acquisition and engagement through behavioural and lifecycle targeting.
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